David Meerman Scott and The New Rules

A friend recently recommended a book to me: The New Rules of Marketing & PR, by David Meerman Scott. It's one heck of a readable read. There's an enthusiastic style here, with straightforward comments and insights on how the web has altered how businesses reach customers.

There's the old way and there's right now. Get on board with your blogs, podcasts, and other means of communicating. The book is rich with case studies and pointers on strategy for the new paradigm. Good stuff. In print. What a concept.