David Meerman Scott and The New Rules

A friend recently recommended a book to me: The New Rules of Marketing & PR, by David Meerman Scott. It's one heck of a readable read. There's an enthusiastic style here, with straightforward comments and insights on how the web has altered how businesses reach customers.

There's the old way and there's right now. Get on board with your blogs, podcasts, and other means of communicating. The book is rich with case studies and pointers on strategy for the new paradigm. Good stuff. In print. What a concept.

del.icio.usly Digging BlinkList

I'm del.icio.usly Digging my blinklist feed.

As if enough time isn't already spent checking out the syndication sites, software, social bookmarking and more. It's a quest though--see which page, which tool works the best. It requires time to do this, but the effort seems worthwhile. Who will come out on top with the best centralization of all of this? How does one choose the champion? Seems like there's great opportunity here. The ultimate one stop shop, whether it's desktop/web.

I'm really not stoned. Just enthusiastic about this technology and all of the brilliant folks assembling it, debugging it, attempting to make it profitable. There's a win-win here.